Earn A Profit When You Distribute Your Marketing Products

Make money when you give out your marketing items

Have you been wondering what you can do to cut down your marketing costs? Have you been considering about not using promotional gifts this year? What a mistake that could be! Do send them - just make sure that they bring in money for you, before you even buy them!

Most companies when looking at promotional items think about pens, diaries and the likes. These are great and easy to distribute, but usually have only enough printing space for your message. With the current financial situation you need to be thinking beyond the obvious. How can you make your marketing gifts work for you, before you distribute them? How can you make sure that you recover the cost by the time you distribute them?

Most promotional items work along the lines of reminding your recipients of you so they are more likely to come back to you again or more likely to refer you to their contacts. Fine, but how can you put a cost benefit on this income when business everywhere is struggling?

Quite simply, earn money to distribute your own marketing products. Not a huge income, just enough to cover the production and distribution costs. Don’t be greedy and businesses will be delighted to work with you and effectively your marketing products are free.

The way to do this is to sell advertising space on your products. So here I’m not talking marketing items with small print areas, I’m talking larger, but still cheap, items with plenty of print space. We’re looking at calendars, mouse mats and clothing.

Clothing is fine to use with plenty of other logos if you are giving the gifts out at an event and calendars can cost that little bit more, so personally mouse mats are my favourite here. It’s amazingly simple to arrange. Across the top of the mouse mat put your details and contact details then split the rest of the mat into 2. Most of the remaining area is used to hold a calendar or photos of your products - this gives the mouse mat a purpose - a reason for the recipient to keep it and use it.

Then the rest of the space is available for a few adverts or a list of recommended other suppliers. This area is sufficient to hold several logos or a dozen or more website addresses. Depending which you prefer, charge a small amount per advert space and fill it up with adverts. The more mats you are using the better it is for the advertisers - the more your advert is being seen. You can even give them one when they are finished so they feel they have got something for their cash!

But, why would people want to appear on your mouse mats? Well, it works on a couple of levels. First, you know the recipients and they are your clients. Therefore, they will see these adverts not as adverts, but as referrals. Also, because they are your customers, you know something about them. For example, a web designer might know they are distributing the mouse mats to small businesses. Therefore accountants, printers and the likes might be of interest as well to their customers.

This is the important knowledge that makes this idea work - you know what your average client is interested in - so think about what other businesses might also want to target your clients.

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Filed under: Website Building by master resell rights